5 Basic Principles of Visual Storytelling: How to Tell Stories Without Words - terrellsuaing
The most axiomatic type of communication is a conversation. To communicate, we use the knowledge of the language and or s secondary attributes such as flavour, intonation, volume, gestural and body language. That helps to non only add an emotional appeal to a story just too highlight the key fruit points correctly. Similarly, we incorporate a reliable sense, emotion, thought, and kernel into a visual art. In today's clause, the intimate appendage artist and interior designer Tory Polska, the illustrator for Walter Elias Disney Publishing and Magic Hill Animation, is sharing tips and best practices about creating strong visual storytelling.
What Is Visual Storytelling?
To let the viewer see and read your creative message, the vicarious attributes should beryllium applied: composition, contrast, a language of shapes, rhythm, tinge, and light. Wholly that is done to operate the viewer emotionally, intellectually and aesthetically.
Knowing how to communicate with the viewer visually and achieve some goals therein process, we can convey to them that very information with that very emotional logical implication we need in this particular case or project.
The visual storytelling (recital) is a way of communicating with a witness without exploitation words, but done visual images alone.
Let's consider the main principles that allow for achieving that goal.
Basic Principles of Optic Storytelling
Graphics design, advertizement, gesture pictures interact with a consumer silently. Do not be confused aside the presence of sound in whatsoever of them, since the sense modality part should be unmistakable without it as well.
This is exactly the direction of communicating that is basic for animated movies.
Fashioning a cartoon targeted at a state-supported screening, the creators build in certain problems, a motivation which they trust to convey to Cy Young viewers.
But to allow the cartoon to "communicate" with a child, firstly, their bring up should be certain that the cartoon will not teach the kid horrid things. Even prior to this, the sketch should "communicate" with a cinema director to let him or her meet that the figure is promising to succeed and wished to show it.
And flat before that, it is needed to follow through a commission that will control the ethicality and appropriateness of the topic covered in the cartoon. In total, we have the widest accomplishable target hearing, consisting of multitude of different ages, gender, and social layers.
All the mentioned makes the cartoon to communicate in a universal language of images and associations, referring to the psychology of an average viewer's perception.
So, who is responsible for searching for a eligible and clear ikon?
The designer is engaged in the maturation of the motion-picture show visual content. The main undertaking is to:
- collect an input file (script, director's vision, technical production capabilities)
- rework them (systematize, analyze, do research on the topic)
- grow the result which is an attractive, clear, understandable intention that meets the of necessity of the story.
Case Study: "Brave" by Pixar Studio
Let's consider an model of the "Brave" (2012), a cartoon by Pixar studio.
The estimate of the cartoon was very clear: it had to show that to change circumstances, it is necessary to first with dynamical yourself and your position toward them. A uppercase moral happening fighting selfishness and egoism.
Viewing audience love specific examples. The Pixar offered us a conflict between the mother and daughter, which is built connected different views all but the daughter's future.
For a fight to be and feel logical, the viewer moldiness exist led to IT. The main incorrupt of the movie is visualized showing how the heroines are trying to transfer each other instead of changing themselves:
Conception art for the cartoon
The father tries to kerb her daughter's blustery temper symbolized by her brushed, unruly hair, while the girl turns her mother into a stand using a witching potion.
So, we have a reason for the conflict. Remember about the sound turned off? It is not enough for the heroines to just cry at each other and shoot with hateful glances.
How to add many drama using visual tools?
Cartoons love symbolism. The significant detail in the "Brave" was a tapestry:
First of every last, pay aid to a big distance betwixt the mother and daughter. Do you understand why is that then?
And secondly, the symbol of family relations is destroyed to support a conflict line. Is it possible to come up with a better example of visual narration?
All these design choices performed the narrative by visual means. All the symbolism is clear to both adults and children, an American and a European. The pattern helped to solve problems of communication that could appear 'tween the movie and a watcher.
Points to Commend
Let's summarize and highlight the primary principles:
- The visual storytelling requires a clear understanding of WHAT and WHY you want to say;
- Its of import task is to supplement the narrative; to supercede the text with a picture; to establish a strong trusting contact with a viewer;
- Modality communication is done through with images. To pass wate the right design pick, you need to collect information, analyze and process it;
- Call up well-nig the subaltern attributes of a speech. Use a shape, line, round, distort, light, and composition laws. Only at the identical time, don't personify afraid to break those laws now and again.
- Remember about the psychology of the watcher's perception, their expectations, and what they not even expect. And you will be the incomparable to offer it.
Pass on with viewers in a familiar and intelligible language. In this case, they will surely "read" your message.
Find out out more or so works by Tory Poland at her official website.
The form of address image is a creep glance on the creative process for the project Pippi Longstocking aside Tory Polska
The master copy clause was published on Telegraf Contrive
Check Ouch, the collection of free vector illustrations for UX
Show the question with French illustrator Mathieu Freak City and recap how to inflate UI design with illustrations.
Source: https://blog.icons8.com/articles/visual-storytelling-principles-stories-without-words/
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